I went to two office stores, both had crappy and/or overpriced shredders. So went to Amazon.com; mostly confetti-cut (come on!) and lots of others sold by other random merchants including a few in the thousands of dollars (what the?). Still waiting for Amazon to allow me to sort by which products they sell vs. other people sell. They hooked me on this Prime Shipping drug now they make me waste my time trying to figure it out… why… but I digress, no love at Amazon for once so I actually order from Staples with the free shipping, two days to deliver… a few bucks in tax but they seemed to have the best option around.

Then this evening I saw on facebook that Jerry Neumann has started blogging. Yes sir, it is a bit boring I totally agree with you… but welcome to the conversation.

I believe greater transparency in online advertising is inevitable. Google Adsense now allows you to see where your ad campaigns have actually run, on which sites you’ve been seeing impressions. Some of these stats turn out to be quite interesting for you to check out. Examining some of this data just goes to show you how much user attention MySpace captures (albeit diluted beyond words): I looked at some assorted campaigns recently that had shown from June 1 to July 18th approximately 8.3 million impressions on myspace.com — and they yielded a grand total of 212 clicks for $38. Wow. That’s a CPM of $0.0046 or just shy of half a cent! And keep in mind, you don’t get to show that many impressions if those impressions can get monetized a lot better by someone else. I recently saw on Adrelevance that about 10% of all ads they tracked for a recent month were designated as having been shown on MySpace.com… they’re the Wal-mart of online advertising it appears.

Just another piece of value-of-attention data: others will have much more interesting stuff I’m sure.