comScore and Sears came in for a bit of criticism for this “community installation” of the comScore panel tool - by most reports it seems pretty deceptive. comScore has built an amazing business off of offering one thing (web accelerator software in the early days) and then of course using the data they collect to track users and provide research to companies. I wonder if these users know they have hundreds of gigabytes of data on each of them in exchange for the benefits they have received. Ah, they probably don’t care, consent aside Ben.