Thanks, Greg, for pointing me to this post from Murthy Nukala, CEO of Adchemy, about company values. Murthy is one of the savvier minds in online advertising, and I always enjoy immensely our conversations. Building a company is about so much more than just getting the products right or even getting the smartest people on board, it’s about motivation, culture and being able to really act and think like a team without falling into the “groupthink” trap. There are many examples out there of getting it horribly wrong, or getting it right and then letting it fall apart. Taking some time to think about what your personal and professional values are is well worth it. In my opinion, weaving those into the framework of the organization you are building is essential.